You invested so much time into the launch and growth of your business. You have spent countless hours into nurturing your brand and you sometimes reap the reward of your efforts but most times not.
Nothing. Nothing happened. Oftentimes how we start a business; the business plan, outlining, strategies, marketing, everything, garbage!
Sometimes you have to step back and say "This isn't working." Then get back to the drawing board and fix it.
It takes a certain level of humility to know when to call it quits on the previous plan. Either that or continue down the path of struggling. But trust me, its worth it.